Client: Discrete clothing
Description: When I heard the new Discrete clothing slogan “Outdoor Expression,” I tried to think of what that meant to me. It means a lot of things, from making pretty lines in the snow to living free and wild. But to me, I could also relate it to a different form of graffiti. A huge part of the Sawa brand was built on traveling to do art on the streets across the world, while shooting girls along the way. Many people express themselves in the form of murals and street art, how would you apply that in the outdoors? So this video is a montage of beautiful, free, and wild souls, going on an expedition, to make different nature installations, in a few iconic outdoor settings. Expression through riding. Outdoor expression.
